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19 August 2016 / News


CARY, N.C. — Promaxo, a medical device startup focusing on portable MRI and other technology, is among the 90-plus companies presenting at the CED Tech Venture Conference. So what's the Promaxo story?

The firm, led by CEO Amit Vohra, is:

Developing and commercializing patented technologies to enable better detection, diagnosis, and treatment of prostate disorders.

Here's a profile of the company.

This is the latest in a series of CED Tech Venture profiles offered as part of a partnership between WRAL TechWire and the Council for Entrepreneurial Development.

What is the focus of your business?

Promaxo is a medical device company developing and commercializing an office-based, portable MRI with cellular level spatial resolution as well as real time biopsy and treatment tools for the urology market. Our current focus is on prostate cancer disease management.

What is the problem you are seeking to address?

Prostate cancer management pathway, which incorporates PSA and “blinded biopsies,” is ineffective and fails patients.

In May 2012, the American Academy of Family Physicians (AAFP) in conjunction with the U.S. Preventive Services Task Force (USPSTF) issued a final recommendation against prostate-specific antigen (PSA)-based screening for prostate cancer in asymptomatic men because evidence indicated that the harms of the test outweigh its benefits.

Post PSA screening, the standard of care for prostate cancer diagnosis is a “blinded” 2D biopsy, wherein 12 random biopsy cores are taken from the gland under ultrasound guidance. The procedure is invasive, has extremely low sampling coverage, and its limitations due to a substantial false negative rate are well documented. Moreover, certain areas of the prostate gland [i.e., the anterior gland, transition zone and apex] are known to be under-sampled or not sampled at all at routine non-targeted biopsy and are now increasingly being recognized as areas that may contain clinically significant tumors. A positive biopsy leads to a treatment protocol, which primarily involves surgical or robotic prostatectomy, radiation therapy or whole gland ablation, leading to quality of life issues such as incontinence, impotence, bowel problems and loss of fertility. These induce immense stress in patients and are a huge cost to the overall healthcare system from a disease management standpoint.

What makes your solution unique?

Promaxo's solution is a suite of products including high-resolution prostate-specific MR imagers, tools for image-guided biopsy and treatment, and automated software for tissue characterization. Our products deliver:

  • A cost effective, high resolution and ultrafast scanning MR imager
  • A compact, energy-saving, office-based solution
  • Targeted biopsy and focal treatment based on imaging with greater than 30 microns spatial resolution
  • No unpleasant bio effects and minimal side effects to patients

Business facts:

  • Website –
  • Email address for inquiries –
  • Physical address – 12156 Parklawn Drive, Rockville MD 20852
  • CEO's name – Amit Vohra, PhD, MBA